| |  | |
 | EMOTIONAL SPACE(TM) QUALITATIVE BOARD GAME | |
 | |
Emotional Space(tm) is a powerful new projective board game for qualitative researchers. Learn respondents' innermost thoughts and feelings about the products and services you are testing ... while protecting their self esteem and making the interview truly fun with this intriguing new board game!
Respondents are protected from social desirability bias and encouraged to 'project' their innermost thoughts and feelings onto a special set of facial pictures, using our special set of emotional benefits which span the human continuum.
Then, using the board (see below), levels of importance and similarity to the respondent are obtained, all the while maintaining a fun, gamelike atmosphere.
Once the respondent has profiled the 'Emotional Space', it is a simple matter (using colored markers) to place product features, concepts, names, reactions to advertisements (all the things we qualitative researchers are accustomed to testing) on the appropriate slot of the Emotional Space grid.
Having everything laid out in front of them, respondents are MUCH freer to discuss their most motivating, deeply held emotional values inasmuch as they relate to the category being assessed.
Even more interesting is examining discrepencies between what the respondent SAID was important to them when you asked them directly, and what they say after placing these features on the emotional grid. (Can reduce the discrepency between reported and actual market behavior).
Includes board, 18 male and 18 female facial picture cards, deck of 'write in' cards, emotion cards, 16 plastic markers, & instruction pamphlet.
IMPORTANT NOTE: The sales price below is for pre-orders only. Inventory will be in stock and ready to ship on or about March 10th, 2003 (after which time the sales price will no longer be available).
| |
