  
Fragrance sets mood. It touches our emotions, stirs our heart and captures a memory. Personal fragrance defines who we are, what we want to become, what we dream of becoming. Scent lingers in a room long after we have left.
And then there is the business side of fragrance. And what a booming business it has become. According to Euromonitor International’s latest data, fragrances put in a surprise appearance as a top performer in the cosmetics and toiletries market. With an increase of 7% to reach a staggering $30.7 billion, it is the third largest sector after sun and baby care. (For more information, see chapter 58, “Fragrance Gains in 2006”.)
Fragrance in Personal Care is a compilation of selected articles written by world- renown experts from Cosmetics & Toiletries magazine, Perfumer & Flavorist magazine and Global Cosmetic Industry (GCI) magazine. This book delivers to the reader a gamut of information from Formulation and Technology to Marketing and Trends and, therefore, reaches a wide audience with research scientists, chemists/formulators, marketing and sales, business owners and fragrance entrepreneurs. Included are chapters on naturals, fragrancing candles, aromatherapy and even a chapter on fragrancing detergent as requested by some of our readers.
What does the future hold for fragrance in personal care? We hope this book will offer you insight, education and inspire.
This informative collection of articles covers a variety of topics to create a solid foundation of knowledge about Fragrance for Personal Care in the cosmetics industry.
Topics include:
- Essential Oils and Aroma Chemicals
- Marketing and Trends
- Naturals and Organics
- Packaging
- Technology and Formulation
- And more!
Authors include Robert Adams, Danute Pajaujis Anonis, Antoine Gaillard, Stephen J. Herman, J. Stephan Jellinek, Brian Lawrence, Perry Romanowski, Randy Schueller and Robert Siegel.
Read Bud Brewster's detailed summary of this book in the December 2007 Cosmetic & Toiletries column, Bench & Beyond.
Correction to Chapter 33, Page 296, Figure 2 in Fragrance in Emulsion Systems and Surfactant Systems by Stephen J. Herman.
Reviews:
Read a Review by Steve Herman, Author of Fragrance Applications: A Survival Guide
This collection compiles a wealth of knowledge from well-known experts in the worlds of fragrance and formulation, marketing and packaging. Some chapters tackle controversial issues such as definitions while others offer helpful marketing statistics; still others discuss the many ingredient options for formulators and marketers to consider in product development and claim statements.
- Karen Newman, Editor in Chief, Global Cosmetic Industry (GCI) magazine.
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